Persuasion Engineering is Richard Bandlers NLP book on sales.
Co-written with John La Valle (Richards co-trainer in the US), the book is in Richards usual "Seminar in a book" format, based on their Persuasion Engineering course.
The book is one of Richard's more advanced, and should probably be read after "Using your Brain for a Change" and "Time for a Change".
Richard's approach to sales is based around the simple idea of "establish a buying state" then "let the product sell itself".
The book is an interesting read, and a good book to try and dissect richards magic - another book that can be read numerous times. Also it doesn't really matter that the book is about sales because the skill of persuasion is extremely useful for everyone, and the language patterns are equally powerful in the board room or the therapy session. |
